Author’s note — this piece was originally written for #paid on February 14, 2022. It’s no secret that content creators are a hot commodity right now. The need for fresh, entertaining, relatable content is growing as brands are investing marketing and advertising dollars into brand collaborations with creators to increase…

Author’s note — this piece was originally written for #paid on December 29, 2021. Ladies and gentlemen — her. It has been five years since the premiere of the HBO tv series, Insecure. The show, which was written and produced by and stars Issa Rae, has gained…

It’s time for me to wrap this sh*t up. “I’m passionate about social media.” That’s what an early-twenties me would say, with the widest smile on my face, when sitting across from hiring managers in interviews. …

Author’s note — this piece was originally written for Sprout Social. For the past few years, we have seen an explosion in the use of the term “content creator.” While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around…

A lesson for brands in response to the mayhem at the U.S. Capitol Author’s note—this piece was originally written for Adweek on January 07, 2021. Wednesday morning, I woke up to the news that Georgia Democrats flipped the Senate. I reflected on how fortunate I am to have witnessed the…

Since 2010, Social Media Day has been celebrated (annually on June 30th) amongst professionals in the marketing and advertising industry to recognize social media marketers, their work, and the impact that social media has had on human communication and culture. There is no denying that social media use is now…